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Sustainable Initiative of the Year Award

With a huge positive uptake of climate consciousness around the world, this prize seeks to reward the best example of a sustainable initiative –provide evidence to show how working in environmentally friendly ways does not have to sacrifice economic productivity.

This award is sponsored by DirectAid

Award entries closes on 28th July.

Have questions regarding the award? Please do get in touch here.


Sponsor by – DirectAid

Direct Aid Association (formerly African Muslims Agency) started its activities in 1981 as a voluntary non-governmental organization interested in developing the most needy places in Africa. DA performs its work in a scientific manner, and does not consider helping individual cases, and is interested in all forms of education as an essential means to change the tragic situation of human beings in Africa, raising the slogan of (education is a legitimate right for every child in Africa). After eighteen years of continuous giving, the name (Direct Aid Association) was adopted instead of (African Muslims Agency) on Monday, 17/05/1999 due to the expansion of its work and scope of its charitable projects. In its pursuit for leadership, DA was one of the first charities in the Islamic world that revived sunnah of the Prophet, peace be upon him, in establishing small endowment projects. Focusing on development projects that achieve sustainability, DA aims to carry out development work for the disadvantaged communities, targeting the most needy social groups, the sick, orphans, victims of disasters and famines, and doing all activities of righteousness and goodness.

Past Winner:

2022 Winner – Morija Association

Morija Association conducted the first phase of a rural development project from 2015 to 2020 in the Centre-South region, Zoudwéogo province, in the commune of Nobéré. It involves the establishment of Bocage Family Fields (BFF) cultivated in agroecology. A BFF is an agro-ecological ecosystem that takes into account the fundamental elements of a sustainable agricultural system – soil, water and plants – and their interactions. A field is about 1 ha in size and benefits one family. It is divided into 2 to 4 plots allowing for a multi-annual crop rotation. The structural arrangements of the field restore the soil, increase yields and preserve biodiversity. Agroecology is a set of environmentally friendly agricultural production methods. Through simple and accessible farming practices. We teach farmers agroforestry, green cover, low tillage, land management with fallow and crop rotations. All of these practices enrich the soil and protect crops for sustainable and resilient production to face the climate change.


GENAQ has been able to solve problems related to drinking water through a process that replicates rainwater. GENAQ atmospheric water generators take in air from outside, filter it and extract its humidity. Once the water is condensed, it follows a specialized treatment to obtain the highest quality of water at the lowest energy cost. All this procedure is carried out through an energy source that can come from the electrical network, generator set, solar or wind energy. In the last two cases, generators are completely autonomous and sustainable, and what is more, they can be placed in locations without access to power supply and with no operating cost. Likewise, another essential factor is the high quality of water achieved through a six-stage process of air and water filtration, preservation through ultraviolet technology and mineralization.